1. Take a customised approach 

Communication is most effective when it is tailored to its target audience. With Vuelio, you can choose the way you share each release, whether that’s distribution through email, social media or published in your online newsroom. 

2. Keep track of everything 

Never worry about sending the same email twice. When you send a press release using the Vuelio platform, it automatically logs what has been sent to a contact so your entire team can easily see who’s been contacted and which story was sent. 

3. Fine-tune your approach 

Understand how a journalist or influencer reacts to your press release in real-time. See who’s received it, who’s opened it and where they clicked. Combine that with information on unique visitors, time spent and bounce rates from your newsroom, plus social media monitoring tools, and you have everything you need to analyse and improve. 

4. Track engagement to prioritise pitches

Don’t waste time chasing unresponsive contacts. With full visibility of engagement levels, your team can easily prioritise and structure follow-up calls.